There is also a global trend where Merge mechanics are applied to other genres such as expedition games or idle tycoons, creating new hybrid titles.As pointed out by Daniel Ahmad, the genre has also doubled year-over-year in Asia, thanks to games like Merge Mansion and Merge County, which fueled growth in Japan and South Korea.The growth was largely driven by breakout titles such as Higgs Studio’s Chef Merge or Micro Fun’s Gossip Harbor and Seaside Escape.In Tier 1 West countries, the category went from around $7 million per month in January 2022 to nearly $15 million per month by the end of the last year. The Merge-2 games saw strong growth in 2022, with revenue up 102% year-over-year amid an overall market decline and a 10% drop in some genres.How did the Merge-2 genre double in revenue despite the market downturn?
Together, they have analyzed the state of the mobile games market to help developers and publishers better understand what trends they should look up to in 2023 and what genres have the most success potential right now.īelow are the key takeaways from the conversation, but to get the big picture and breakdown of each genre, listen to the full episode on: He is joined by two experts, Niko Partners Director of Research & Insights Daniel Ahmad and AppMagic Business Development Manager Kirill Vaganov. The Games and Names podcast is hosted by Stan Minasov, VP of Product at AppMagic.
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